Since 2004, our annual study has unearthed and analyzed the trends and themes of blogging, but for the 2008 study, we resolved to go beyond the numbers of the Technorati Index to deliver even deeper insights into the blogging mind. For the first time, we surveyed bloggers directly about the role of blogging in their lives, the tools, time, and resources used to produce their blogs, and how blogging has impacted them personally, professionally, and financially. Our bloggers were generous with their thoughts and insights.
What I found to be most helpful was their section on “The How of Blogging”. For those of you who just started blogging, this is a great resource. Even if you’ve been blogging for a while, it’s worth checking out to see if you’ve got all ducks in a row.
The article talks about some of the big tools for audience-building which include:
listing their blog on Technorati and Google, commenting or linking to other blogs, and tagging blog posts so that they are more easily searchable. All of this hard work has paid off — half of active blogs attract more than 1000 monthly visitors.
So check out the whole article, I think you’ll find it interesting.